Novo Nordisk cuts prices of Ozempic, Wegovy in India again to fend off generics competition

Novo Nordisk cuts prices of Ozempic, Wegovy in India again to fend off generics competition

March 31 (Reuters) - Novo Nordisk on Tuesday cut the prices of its diabetes and weight-loss drugs ‌Ozempic and Wegovy by as much as 36% ‌and 48% in India, its second such move, to fend off ​competition from local drugmakers' cheaper generics.

Reuters

Ozempic's and Wegovy's lowest doses of 0.25 mg in India will now be priced at 1,415 rupees ($15.04) for a weekly shot from 2,200 ‌rupees and 2,712 ⁠rupees earlier, respectively, Novo Nordisk said in a statement.

The average price reduction across doses ⁠is 23.8% for Ozempic and 27% for Wegovy.

Ozempic is available in three dose strengths of 0.25 mg, 0.5 mg ​and 1 ​mg in India, while ​Wegovy has five dose ‌strengths.

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India's market for diabetes and weight-loss drugs is set for a shake-up after the Danish drugmaker's patent on Semaglutide, the active component in Ozempic and Wegovy, expired on March 20.

At least half a dozen Indian drugmakers, ‌including Dr Reddy's, Zydus and ​Sun Pharma, launched multiple brands of ​the blockbuster diabetes ​and weight-loss drugs, up to 70% cheaper ‌than Novo's drugs in some ​cases.

Last year, ​Novo slashed Wegovy's price for the first time by up to 37% from its launch price, anticipating ​stiff competition from ‌local drugmakers.

($1 = 93.9890 Indian rupees)

(Reporting by Rishika Sadam ​and Yagnoseni Das in Bengaluru; Editing by ​Devika Syamnath and Janane Venkatraman)

 

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