Maya Jama's 'clever PR move' took her from being 'just Stormzy's girlfriend' to Love Island's IT girl & the face of D&G | 899L17X | 2024-03-07 03:05:02
In 2012, Maya moved from Bristol to London to pursue a media profession – initially eager to be an actress which changed to a TV presenter and style model.
MAYA JAMA's look has modified dramatically from when she first stepped into the limelight.
In 2012, Maya moved from Bristol to London to pursue a media profession – initially eager to be an actress which changed to a TV presenter and style model.
However it wasn't till her relationship went public with British rapper and singer-songwriter Stormzy, that Maya found herself catapulted into fame, and with that her fashion shortly changed.
Most notably, when the couple cut up in 2019, Maya seemingly discovered herself a new id via her clothes – opting for cut-out clothes and jaw-dropping& mini& skirts that flaunted her lean legs.
Now, the Love Island host is dominating the style world – with each outfit she wears all the time forward of the development.
2014 – Casual debut&
Maya's first presenting gig was in 2014 when she fronted Maya's FIFA World Cup Cities& for& Copa90, a travelogue overlaying the& 2014 FIFA World Cup& in& Brazil.&
Then, in August 2014, Maya joined& MTV& as a presenter for& The Wrap Up.
She went onto present a weekly music video on Leap Off TV, a YouTube channel that showcases numerous rap battles.&
And on the time, she sported a fringe that coated her complete forehead and donned extra casual garments to events, together with a graphic white T-shirt that she paired with a easy black blazer and leather-based shorts, a pair of matching boots and a wide-brimmed hat.&
It was this yr when she is claimed to have met Stormzy, and in January 2015, they formally started courting.
2016 – Pink carpet stylish
Two years into their relationship, Stormzy's music profession had blown up and his relationship with Maya was going robust – he had penned the track 'Birthday Woman' to her and she or he starred in the music video.
A yr later, she also made an appearance in& the video& for his critically-acclaimed single 'Massive For Your Boots' on his debut album.
Maya was also making waves in her personal career, attending several purple carpet occasions to boost her public profile, and her type decisions have been slowing changing.
2017 – It's all enterprise
In 2017, wedding ceremony bells have been ringing for Stormzy who revealed to The Mirror he was considering of proposing to Maya.
Despite being younger, he admitted he "needed to propose" and stated it was "going to happen" soon. Stormzy added: "She is so sick, she is one of the best."
Maya, who was typically being known as 'Stormzy's girlfriend' by this level, opened up on not having her own id in a conversation with The& Times.
She defined: "I'm not naive to the fact that if you find yourself a lady within the business, a lot of the things that folks need to speak about are your relationships."
Whereas her relationship with Stormzy was soon to be cemented, she was ending her last yr because the host of Drive With Maya on Rinse FM, and that is when she started honing in on her own type.&
2018 – Grunge era&
Having made her debut as a visitor panellist on ITV's Unfastened Ladies in September 2017, and then turning into the youngest individual (then 23 years previous) to co-host the& MOBO Awards, doors have been opening for Maya in 2018.
She went onto co-present the primary collection of& The Circle, before turning into the workforce captain on& ITV2& rap panel show& Don't Hate the Playaz.
2018 was additionally the yr she joined BBC Radio 1 as a co-presenter, earlier than getting her own internet hosting slot twice every week, which she sat in for 2 years.
Having to juggle an off-the-cuff radio gown code with pink carpet appearances, Maya's fashion was versatile and experimental.
When attending the Philipp Plein trend show that yr, she opted for grungy outfit with an extended, oversized gray jumper with green hood and a leather jacket.
With a pair of studded, thigh-high black boots, she gave off an air of nonchalance.&
2019 – The Revenge Gown
It was in August of 2019 that Maya and Stormzy made headlines over their cut up, and rumours swirled about Stormzy cheating on Maya, which the singer strongly denied.
However Maya wasted no time in displaying the world she was better than OK – she was thriving.&
How did she do that? By wanting like a goddess in a inexperienced cut-out gown by Lebanese model HassIdriss.&
Posing on the purple carpet, the brunette beauty gave models a run for their money together with her unimaginable determine and vibe that screamed: 'Stormzy who?'
Georgia Gadsby March, Co-founder and Head of PR at& Unearth PR informed Fabulous: "From a PR perspective, Maya was extraordinarily sensible to utilise the 2019 cut up to reinvent her look.
"Her career was propelling, and her social media following was growing tenfold as she turned a more public figure.
<!-- .rail__item-content --> <a href="https://www.the-sun.com/lifestyle/10592968/mom-body-pancake-chest-new-bra-support-lift/" class="rail__item-anchor"></a> </a> </div><!-- .rail__item-image --> <!-- .rail__item-content --> <a href="https://www.the-sun.com/lifestyle/10585795/mom-postpartum-body-proud-belly-button-crop-top/" class="rail__item-anchor"></a> </a> <!-- Add video indicator if article has feature video. --> </div><!-- .rail__item-image --> <!-- .rail__item-content --> <a href="https://www.the-sun.com/lifestyle/10585286/36dd-seamless-lifting-bra-comfy-big-girls-support/" class="rail__item-anchor"></a> </a> </div><!-- .rail__item-image --> <!-- .rail__item-content --> <a href="https://www.the-sun.com/lifestyle/10565528/sports-dress-built-in-bra-shorts-stylish-cheap-comfort/" class="rail__item-anchor"></a>
</div><!-- .swiper-container --> </div><!-- .rail .rail .swiper-video-rail .theme-slug --> </div><!-- .col .sun-col-6 --> </div><!-- .sun-row .row .rail-video-index--> </div> <!-- .sun-grid-container .sun-grid-container--color --> <!--googleon: all--> "This might naturally lead on to more invitations to occasions, assembly other celebrities and their groups, and giving her that nudge to seek out her ft together with her personal type – which she absolutely embraced."
Georgia noted how the previous "woman next door appears" have been swapped with "sporting designers like Azzi & Osta and Nensi Dojaka" which allowed Maya to "take the spotlight by beautiful in items that makes everybody in the room flip their heads".
Jamilah E. Toni, Digital Marketer, Brand Advisor and Mentor also stated "Maya turning her breakup into a chance to vary her id" was a "clever PR/advertising move".
She explained: "Re-branding oneself after a big life event, like a breakup, can generate media attention and maintain followers engaged.
"Where the main target [was] being centered on her breakup, Maya and her workforce targeted on controlling her narrative and presenting a brand new picture, probably attracting new alternatives and followers.
"The perfect factor is, her selection in updating her image really spoke to where she was getting in her profession/life."
2020 – Futuristic
It was at this point that Maya decided to give up her BBC Radio 1 gig and moved on to present Peter Crouch: Save Our Summer time.&
And with this new venture, she turned even more experimental together with her style as she donned the world's first 5G-powered augmented reality gown.
Walking down the purple carpet of the 73rd British Academy Movie Awards, she wore a floor-length blue robe designed by Richard Malone.&
It took 250 hours to finish and was hand sewn with 100,000 stitches, which contained 12 full physique length wires and 18 sensor bulbs.&
It means her gown might rework into a totally new ensemble when interacting with a smartphone.&
"I really like making a enjoyable entrance, however this can be off the size!" Maya stated at the time.&
2021 – Daring Gowns
Maya confirmed off her unimaginable figure in a daring gown[/caption]
Maya reached a new degree of stardom when she took over Stacey Dooley's internet hosting duties for BBC Three's Glow Up.& And her gown sense turned more daring to mirror this too!&
On the GQ Males of The Yr Awards, she donned a black beaded gown with a plunging neckline.
The sheer gown had cut-out areas that showed off plenty of skin and the sleeves featured fringes, too, dazzling onlookers as she walked the pink carpet.&
2022 – '60s Glamour&
Maya turned up the heat with a 60s gown[/caption]
'
Clearly a fan of turning back time, Maya walked The 2022 Style Awards purple carpet in a shocking black cut-out gown with a really wide-brimmed hat.&
Alongside the Sabina Bilenko Couture robe, she had a triple-tiered collar necklace by Messika Jewellery and a pair of pumps that got here straight out of a '60s movie.&
The statement piece proved not solely that she is aware of a thing or two about trend, however the time fashion of any time interval works nicely on her too.
2023 – Love Island and D&G Queen
Maya is consistently in the news for her unimaginable outfits on Love Island[/caption]
Maya made her debut as the brand new host of Love Island in 2023 and knocked everybody off their chairs when in each appearance on the courting show.&
From her bodycon clothes to the flowing summer time staples, even the contestants have been in awe of her.&
Cementing her position of being the 'it woman', she even donned a draped-effect attractive gown – leaving little to the imagination.
Alongside taking up Love Island, Maya turned the face of Dolce & Gabbana in 2023, and Jamilah stated her "successful profession possible played a pivotal position in her turning into one of many best-dressed ladies" worthy of such alternative.
The professional added: "As somebody in the public eye, her trend decisions are scrutinised, and being well-dressed can improve her picture and affect.
<!--googleoff: all--> <blockquote class="article__quote"> </blockquote> <!--googleon: all--> "Together with her updating of her styling staff, her stylist, Reece, understands the importance of her style decisions turning into a big facet of her personal model, opening doors for partnerships and endorsements.
"Maya's group utilised the quote of 'gown the way you wished to be addressed' or 'gown for the position you want'.&
"Centering herself round luxurious manufacturers, each archive and new pieces, UK-based and intentional, has helped join Maya in spaces the place she is ready to turn into the face of& Dolce & Gabbana."
Then, in December, Maya introduced the British Trend Awards 2023 the place she had 4 outfit modifications.
</div> </div> </div> From a PR and advertising perspective, Georgia stated Maya has grow to be "an distinctive UK trend icon who has a very unique type".
She mentioned "Instagram accounts like& @mayajama_closet& being created purely to publish footage of [Maya's] outfits", in addition to her Love Island appears being shared everywhere in the UK media.&
Georgia added: "With three million followers on Instagram and a robust 7.4 per cent engagement price, she's also appealing to style labels. A simple tag on her posts might drive over 200okay customers to model accounts, making her the right individual to companion with – at a possible hefty price ticket for manufacturers!
"Though we've received to put Maya's success right down to her unimaginable work ethic, it's value mentioning how necessary of a task her fashion has performed since her and Stormzy's cut up in 2019.
"Elevating her fashion from basic radio DJ to fashion sensation has made a huge effect on her profession, grown her private model, and helped to propel her to the British TV icon we all know and love her as at this time."
More >> https://ift.tt/zaVOgpx Source: MAG NEWS