Ben Affleck Reportedly Made $10 Million for 30-Second Dunkin' Super Bowl Ad | 1R104XK | 2024-02-11 13:08:01
Ben Affleck runs on Dunkin' — and he's doing it to the tune of $10 million for 30 seconds of air time.
That's what Dunkin' reportedly gave Affleck to seem in last yr's Super Bowl business, during which he worked the drive-thru for the 30-second spot. It appears to have paid off, as Dunkin' says it bought extra donuts the day after the 2023 Super Bowl than another day in its historical past. It was also the primary time Dunkin' had ever run an advert in the course of the massive recreation.
"We ran [the ad] as soon as and obtained 7 billion media impressions, and it type of kickstarted the yr," Dunkin' president Scott Murphy just lately informed Entrepreneur. "The brand is just in the conversation. It simply actually feels in the material of issues now."
Shortly after the advert ran, Affleck, 51, turned an official Dunkin' spokesperson.
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The Oscar winner needed to do more than simply seem within the ad to take house his hefty paycheck, nevertheless. Affleck was part of the artistic design of the ad, and Artists Fairness, the manufacturing company he shares with Matt Damon, produced and directed it. Dunkin' additionally made a donation to his nonprofit, the Japanese Congo Initiative.
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That $10 million could also be a steep worth to pay a celeb for a business, but keep in mind: That's removed from the only value. Brands this yr are shelling out around $7 million to say an advert spot in the course of the Tremendous Bowl.
While which will sound like too much, brands have typically found the worth to be value it. In response to market research agency Kantar, manufacturers noticed a mean return of $4.60 for every greenback spent on Super Bowl advertisements in 2022.
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Affleck isn't the only huge identify to rake in eight figures for a Tremendous Bowl advert spot. In 2022, Larry David reportedly made $10 million for his notorious FTX ad.
Affleck will appear in another Dunkin' ad throughout this year's Super Bowl on Sunday, February 11. On this one, Affleck makes enjoyable of himself for his viral "bored" expression eventually yr's Grammys as he chases his dream of pop stardom.
While sporting his Dunkin' merch, sipping his espresso and digging into a box of donuts, Affleck begins recording, goes over his wardrobe and enlists Charli D'Amelio for some assist together with his dance strikes. "Who is TikTok?" he asks the social media sensation.
He's come a great distance from working the drive-thru.
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